Discover the power of Omnipresence to get new clients for as little as $1 per day

We all know those brands that seem to be everywhere. You know their name, their products or services, their colors, their logo, even the name of their CEO sometimes…

I am talking about the likes of McDonald’s, Starbucks, Wal-Mart, Apple, etc. These companies have achieved omnipresence in the sense that you find them in every city, sometimes multiple times in the same area, on commercials, they pop up on your Facebook feed, they even pop up on Waze if you are driving close to one of their stores…

You might not want to be as internationally famous as these brands, but you would certainly benefit from part of their strategies.

Because, let’s face it, until you appear as the most desirable company to work with, it is likely that your dream clients will not find you, or choose you.

So let’s dig into the world of Omnipresence Content Marketing and see how it can help you get your dream clients.

What does omnipresence mean for your business?

Omnipresence is, simply put, being:

1. Everywhere, all the time
2. The easiest option
3. A familiar friend

Human beings are, for the most part, creatures of comfort and convenience.

You want to appear as the best option to choose when a need for your services arises. That means you have to become a familiar fixture in your dream clients’ life, one they come to trust implicitly, and to which they will turn to without hesitation.

The process is fairly simple

1. Create 10 to 20 high-quality pieces of content
2. Post that content on your Facebook business page
3. After a few days, analyze which posts are the most successful (roughly 1 out of 10)
4. Boost the winners on Facebook for $1 per day
5. Repeat the process until you are satisfied, and add content over time

For this purpose, you will create 3 types of content:

• Educational-Entertaining content: teach your audience something in an enjoyable way
• Customer Stories content: the best type of content in terms of ROI
• Offer content: advertise your products/services (often through a coupon)

Examples of Educational-Entertaining content

This type of content is one you see every day on Facebook.

All these posts starting with “5 reasons why…” or “10 ways to achieve …” are examples of such content.

These posts are meant to educate the audience while entertaining them at the same time.

You want to share some knowledge with your audience that will help them solve a problem or that will educate them. The main reason for that is to build credibility with your audience. Part of the Omnipresence approach is to become a trusted source of information for your prospective clients.

Here are a few examples I found from companies in the Event business.

This Facebook post from Endless Events directs you to their blog. The title is good because it combines the power of the Listicle with a contrarian approach (it is a common belief that multitasking is great, but here are 5 reasons why it is not true).

This post from Enliven Production Group is providing great value because it gives tips to make event budgeting easy.

This post from Allied PRA goes a different direction, surfing on the vegan and gluten-free fads, and provides insight on how to accommodate all kind of diets during an event.

Examples of Customer Stories content

The second type of content that you want to deliver is both the easiest and the one that delivers the best ROI. I am talking about customer stories.

It is easy because you just need to talk about events that you have organized, put up some photos of the event and, if you can, get the customer to sing your praise.

Here are a few examples from the Event industry.

For this customer story type of content, Endless Events linked to their blog post and even have a video in this Facebook post.

This is by no means compulsory, you can create enticing content without using video. But if you can get your client in front of a camera, that is usually the best type of content you can get.

But if you can’t or won’t make a video, pictures are also a great way to showcase the event, as shown in this post from Kennedy Creative Events.

Alternatively, you can post testimonials from your clients on Facebook, and make it a recurring type of post, like what Allied PRA does.

Examples of Offer Content

The last type of content that you can create is basically a pitch.

No hidden secret here, you just make an offer to your audience. It usually comes in the form of a coupon, like this one from Karisma Branding & Event Agency.

What next?

Now that you have created 10 to 20 pieces of content of these 3 types and published them on Facebook, you will analyze how these posts are doing after a few days.

You then pick the most successful ones (approximately 1 out of 10) and boost them on Facebook for $1 per day, to a targeted audience of people who like your page and their friends. Set the duration of the boost to 7 days, that’s $7 per boosted post.

Come back in 7 days and look at the results. Kill the ones that didn’t work and set the winning few for a longer duration.

Repeat that process, adding content over time.

This strategy will help you get in front of your dream clients all the time so that you become Omnipresent to them.

That way, when it is time for them to plan their next event, they will automatically think of your business!

If this seems a bit overwhelming to you, or you don’t have time to dedicate to that process, I will be happy to talk to you about how I can help to make you omnipresent to your dream clients.